ITC Spices endeavours to change the way spices are sourced in India by reaching directly to the farm gate, shifting from physical appearance based sourcing to critical attribute based sourcing
The sourcing is backed by a scientific analysis of critical attributes of spices and mapping of spice growing regions of the country.
ITC Spices actively dis-intermediates to increasingly source direct from farm – not only reducing multiplicity of transactions and costs but also sourcing authentic spices. It aggregates niche spices right from the farm-gate with help form NGOs, Village Organizations and Government agencies.
- ITC Spices also ensures precise sourcing to minimize post-procurement handling, thereby preserving quality.
ITC Spices aims to empower rural India by sourcing through women Self Help Groups (SHGs), thus sourcing customized products directly from farmer.