ITC Spices endeavours to change the way spices are sourced in India by reaching directly to the farm gate, shifting from physical appearance based sourcing to critical attribute based sourcing

• The sourcing is backed by a scientific analysis of critical attributes of spices and mapping of spice growing regions of the country.
  
• ITC Spices actively dis-intermediates to increasingly source direct from farm – not only reducing multiplicity of transactions and costs but also sourcing authentic spices. It aggregates niche spices right from the farm-gate with help form NGOs, Village Organizations and Government agencies.
  
• ITC Spices also ensures precise sourcing to minimize post-procurement handling, thereby preserving quality.
  
• ITC Spices aims to empower rural India by sourcing through women Self Help Groups (SHGs), thus sourcing customized products directly from farmer.