ITC-ABD is one of India's largest agri-business enterprises and has an exceptional record of development and innovation in the Indian farm sector. With a substantive presence in every node of the agri value chain, its market leadership is sustained by enduring partnerships with farmers and farm communities across the country. ITC-ABD's long-term sustainability driven collaborations with them have transformed quality and productivity across multiple crops and geographies in India. In the process, the Division has made pivotal contributions to livelihood creation in rural India.
A leading domestic player and exporter spanning a comprehensive range of agri-commodities, ITC- ABD sources the finest of grains, oilseeds, pulses, and value added agri-products like spices, processed fruits, coffee and shrimps. All ITC-ABD products meet international food safety regulations and guarantee full traceability. A trusted supplier to discerning customers in India and in 60 international markets, ITC-ABD is India's second largest exporter of agri-products, and the preferred 'one-stop shop' for high quality identity preserved agri-commodities.
ITC-ABD's strength is the farmer capacity built by its extensive backward linkages and crop development programmes, empowering it to co-create markets with rural communities and generate large scale societal value. A powerful example of its business model is e-Choupal, ITC's game-changing click and mortar channel facilitating two-way flow of goods in and out of villages across India. e-Choupal village internet kiosks provide farmers with relevant information and services that help them to raise productivity and quality, manage risk and command better prices. The platform also provides extension services that enable them to adopt contemporary and sustainable agronomic practices and align their crop portfolio to market demands. e-choupal is the largest internet-based intervention in rural India by a corporate entity. Its innovative agency has been recognised by several international awards including the UNDP World Business Award, the Stockholm Challenge Award and the Development Gateway Award.